Phaidon Nike Better Is Temporary

Phaidon Nike Better Is Temporary offers an expert, in-depth exploration of Nike’s evolution from a rebellious startup to a global leader in sportswear. This comprehensive publication delves into Nike’s design philosophy and groundbreaking innovations, featuring exclusive prototypes, insider stories, and iconic products. Beginning with the “Breaking2” project, it presents five thematic chapters that highlight Nike’s relentless pursuit of performance and brand excellence, making it an essential resource for enthusiasts and professionals interested in the intersection of design, technology, and athletic achievement.